Playing Touch Football In Comfortable Jeans

Above is the most annoying television commercial of all time:
Brett Favre is playing touch football with his buddies in a muddy Midwestern-looking field. He's playing quarterback, of course. All of the sudden, one of his teammates is wide open down field, while everyone else is mucking about on the line of scrimmage. In typical Favre fashion, he throws behind his receiver, so that the player has to stretch out to catch the football. The guy falls down in a puddle because of Favre. Thanks, Brett. You jerk.

Many people like myself fixate on the boneheadedness of that play or a just a blind hatred of Favre. Which distracts us from realizing that the ad is actually trying to sell us jeans.
"Real. Comfortable. Jeans."
I don't think I fall into the category of someone who listens to celebrities when purchasing pants. Especially when athletes and movie stars have cash to buy any kind of jeans they want. These famous people tell me they get their jeans from K-Mart of Target. Am I supposed to believe that? That even Dale Earnhardt Jr., the epitome of a redneck celebrity, with millions in product endorsements, is strolling around a J.C. Penney, looking for the perfect mid-rise fit?

Yet I have bought expensive jeans. And it's not because of Jay-Z. It's because they fit well and look good, and they're durable. My last two pairs of jeans are Lucky Brand. The tag that came with them said the following about me: "He doesn't like to rock the boat too much...it isn't his style. No need to chase trends...he already looks good in his mid rise, classic fit, straight leg jeans." Which really isn't too far off from what Favre's Wrangler brand represents: Just a normal guy who wants to be comfortable in his clothing.

What do other brands promote about their jeans?
Diesel is focused on men attracting women. A recent motto reads: "Diesel Jeans gets you there. The rest is up to you." (and then there's this weird humorous Japanese commercial)
If you're going to wear Abercrombie jeans, only one thing matters: you look good with your shirt off. Your chest needs to be shaved and waxed and perfectly toned.
Lee Dungarees uses an odd little doll named Buddy Lee in hilarious ads. I suppose they're targeting men with a good sense of humor, or at least with the knowledge that jeans don't make the man.
Calvin Klein, as we all know, supports orgies, uncomfortable wood paneling, and Marky Mark. Sort of a mixed bag.
Guess Jeans present confusing storylines, sometimes involving Anna Nicole Smith.

So the lesson of this post is...Don't buy jeans from Brett Favre.
If you're a man, just be a man. Not an egomaniac quarterback with limited vocabulary.